Cold email for marketing agencies: open with an audit.

The shape of an email that gets replies

1. 1Subject: the business name and one plain fact, for example “Smith Dental on Google Maps”.
2. 2Line one: the finding, specific and checkable.
3. 3Line two: what it costs them, in their terms (calls, patients, jobs).
4. 4Line three: a small ask, such as a 10-minute walkthrough of the full audit.
5. 5Sign-off with your name, agency and phone number. No attachments in the first email.

An example

Subject: Smith Dental on Google Maps

“Hi Dr. Smith, when someone near your office searches for a dentist, three practices show on the map before you, and each has more than twice your reviews. That is usually where new patients go first. I put together a short audit of where you stand; want me to walk you through it in 10 minutes this week?”

Follow-up without being annoying

• Follow up two or three times over two weeks, each time with a different finding
• Offer to send the audit as a link or PDF instead of a call
• Stop after the third follow-up, and re-audit in 90 days to see what changed

Making it work at volume

The hard part is not the template; it is having a real finding for every business. Lexir audits a list of prospects, ranks them by their biggest gaps and gives each one a slideshow, so every email can lead with something true.