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The best audit software for marketing agencies.
Agencies use audit software for two different jobs: delivering SEO for clients they have, and winning new clients. The tools that are best at the first are rarely built for the second. Here is what to look for, and how the main options compare.
By Josh Gabbay, Co-founder & COO at Lexir · Updated · 4 min read
- Lexir vs manual prospect auditsManual prospect audits take hours per business. See how Lexir compares on time, coverage, consistency and how easy the result is to pitch.Read more
- Lexir vs Semrush for agency prospectingSemrush audits websites for SEO specialists. Lexir audits the whole business and hands your reps a pitch. Why agencies pick Lexir to win clients.Read more
- Lexir vs BrightLocalBrightLocal covers local SEO. Lexir audits a local business’s whole presence, ads, phones and AI answers included, and turns it into a pitch.Read more
- Lexir vs AhrefsAhrefs is a backlink and keyword research tool. Lexir audits a local business’s whole presence and gives reps a pitch in minutes.Read more
- Lexir vs free website gradersFree website graders score one site’s speed and SEO basics. Lexir audits the whole business: map, reviews, ads, social, phones and AI answers.Read more
What to look for in agency audit software
- Coverage beyond the website: the map, reviews, ads, social and AI answers
- Competitor comparison with the businesses nearby
- Bulk audits, so a whole prospect list can be checked at once
- Evidence behind every finding, so reps can answer “how do you know?”
- A pitch-ready output: a slideshow or PDF the prospect understands
- Public data only, so prospects never need to hand over logins
The short answer
For winning local business clients, Lexir is built for the job: it audits every channel a customer uses to find a business and turns it into a pitch. SEO research suites such as Semrush, Ahrefs and BrightLocal audit a website or its local rankings; none of them audits the whole business a prospect runs or hands a rep a pitch.
Questions
What is the best audit software for marketing agencies?
For prospecting and sales, Lexir: it audits a local business’s search, map, reviews, ads, social, website and AI answers, compares it with nearby competitors and builds a pitch slideshow.
What is the difference between an SEO audit and a marketing audit?
An SEO audit looks at how a website performs in search. A marketing audit looks at the whole business: search, maps, reviews, ads, social, the website, phones and AI answers.
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