Guides for teams that sell growth.

Straight answers to the questions agencies and business owners ask about audits, prospecting, local search and AI visibility.

• How to audit a business before you pitch itA step-by-step way to audit a local business before a sales call: search, map, reviews, ads, social, website, phones and AI answers, and how to pitch it.Read more
• What is a marketing audit?A marketing audit reviews how a business is found and chosen online: search, maps, reviews, ads, social, website and AI answers. What it covers and why it matters.Read more
• How to check if ChatGPT recommends a businessHow to test whether ChatGPT, Perplexity and Google AI Overviews name a business, why they pick who they pick, and how to improve AI visibility (GEO/AEO).Read more
• Google Business Profile audit checklistA practical Google Business Profile audit checklist: categories, hours, photos, services, reviews, map rankings and the fixes that move a business up the map.Read more
• How marketing agencies find clients with auditsAudit-led prospecting for agencies: build a list, audit every business, call the ones with the biggest gaps, and open with proof. A practical playbook.Read more
• What to include in a prospect audit reportThe sections a prospect audit report needs to win the call: where they stand, competitors, the top gaps with evidence, and one clear next step.Read more