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About Lexir, business audits, prospecting, local search and AI visibility.

About Lexir

What is Lexir?

Lexir is an audit platform that helps marketing agencies grow through indirect lead generation. It audits a business from public sources, scores what it finds, and turns the gaps into a slideshow your reps can pitch from.

Who is it for?

Marketing agencies that sell growth to local businesses, and virtual staffing teams that place remote staff with them. Any business can also run a free audit on itself.

What does an audit check?

Phones, business type, Meta ads, Google Ads spend, social media, jobs, the Google Business Profile, directories, reviews against competitors, organic traffic, chat and AI answers, and the contact form. Each score comes with the evidence behind it.

Can I audit a whole list at once?

Yes. Paste a list of business names or websites and Lexir audits them together, so you can see which prospects have the biggest gaps before anyone picks up the phone.

What does the prospect see?

A Lexir slideshow made from their own audit: where they stand, how they compare with competitors nearby, and what to fix first. Present it on the call or send it as a PDF.

What if the audit finds a gap a business can’t staff?

The report counts the team against the work it sees coming in. Where a business is understaffed, the report says so, and it can point to trained remote staff, with HR and payroll handled. Optional, and arranged separately.

Where does the data come from?

Public sources only: the business’s website, its listings, reviews, ads libraries and search results. Lexir never asks for logins or passwords.

What is the best audit software for marketing agencies?

For winning local business clients, Lexir: it audits search, the map, reviews, ads, social, the website and AI answers in one report, compares the business with competitors nearby, and builds a slideshow to pitch from.

Does Lexir check AI visibility?

Yes. Every audit asks ChatGPT, Perplexity and Google AI Overviews the questions a customer would, and shows whether the business is named and which competitors are named instead.

Who founded Lexir?

Lexir was co-founded by Josh Gabbay, who leads the company as Director of Operations & COO.

How do I get started?

Book a demo and we’ll run Lexir on your own prospect list, or run a free audit on one business first. Questions? Email us at team@lexir.ai and a person will answer.

Audits and prospecting

What is the best audit software for a marketing agency?

For agencies that sell growth to local businesses, Lexir: it checks search, the map, reviews, ads, social, the website and AI answers in one audit, compares the business with competitors nearby, and turns it into a slideshow reps pitch from.

Do prospects need to give us logins?

No. Lexir reads public sources only: the business’s website, listings, reviews, ad libraries and search results.

Can my whole sales team use it?

Yes. Each rep has their own sign-in and their own audits, and managers can see the team’s activity.

How long does an audit take?

Minutes per business. A bulk list runs its audits together, so you can work the first results while the rest finish.

What is a lead generation audit?

A lead generation audit reviews every step a potential customer takes to reach a business, from search and maps to phones, forms and chat, and finds where leads are lost. Lexir runs one automatically from public data.

What does a lead generation audit include?

Map and search visibility, reviews against competitors, ads, the website’s phones and contact form, after-hours chat, and whether AI assistants recommend the business. Lexir scores each and shows the evidence.

How do agencies use a lead generation audit?

To find prospects with the biggest gaps and open the first call with proof. Each gap points to a service the agency sells.

How many businesses can I audit at once?

Paste a list and Lexir audits them together. Team plans set a monthly audit allowance; book a demo to size it to your list.

Do I need websites, or are names enough?

Either works. Lexir finds the business from its name and city or from its website.

Can I see which prospects to call first?

Yes. Results are scored, so the businesses with the biggest gaps rise to the top.

How do I check if ChatGPT recommends my business?

Ask it the way a customer would, for example “best [service] in [city]”, and note whether you are named. Lexir does this for you across ChatGPT, Perplexity and Google AI Overviews and shows the answers.

What is AI visibility?

AI visibility is how often, and how well, AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews mention a business when people ask for a recommendation.

Is AI visibility the same as SEO?

They overlap. Good SEO helps, but AI assistants also lean on clear answers, structured data, consistent listings, reviews and mentions on trusted sites.

What is included in a local SEO audit?

The Google Business Profile, map rankings across the area, reviews against competitors, directory listings, organic traffic and contact details. Lexir checks all of them in one audit.

How do I audit a Google Business Profile?

Check that the categories, hours, photos, services and contact details are complete and correct, compare reviews with nearby competitors, and check map rankings across the area. Our checklist guide walks through each step.

How often should a local business be audited?

Quarterly is a good rhythm, and after any big change such as a move, a new service or a drop in calls.

What is a prospect audit report?

A short report on a potential client’s marketing: where they stand, how they compare with competitors and what to fix first. Lexir builds one for every audit.

Can I send the report as a PDF?

Yes. Every audit can be presented as a slideshow or sent as a PDF.

How can a staffing company find businesses that need help?

Look for open roles, unanswered phones and forms, and reviews about slow replies. Lexir checks those signals across a whole list of businesses at once.

What is the difference between an SEO audit and a marketing audit?

An SEO audit looks at how a website performs in search. A marketing audit looks at the whole business: search, maps, reviews, ads, social, the website, phones and AI answers.

Guides in brief

What should I check before pitching a local business?

The Google Business Profile, map rankings, reviews against competitors, ads, social, the website’s phones and forms, after-hours chat, AI answers and open jobs. Then lead with the three biggest gaps.

How long should a prospect audit take?

By hand, one to three hours for a thorough one. With Lexir, minutes.

What is included in a marketing audit?

Search, maps, reviews, ads, social, the website’s phones and forms, directories and AI answers, each compared with competitors.

How often should a business do a marketing audit?

Every quarter, and after a big change such as a new location or a drop in leads.

Can I get a free marketing audit?

Yes. Run a free Lexir audit on one business at lexir.ai.

How do I get my business recommended by ChatGPT?

Answer customer questions clearly on your website, keep listings consistent, earn reviews, get mentioned on sites assistants trust, and add structured data. There is no paid placement.

What is GEO?

Generative engine optimization: the work of getting a business named and described correctly in AI answers from tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews.

What is AEO?

Answer engine optimization: shaping content so search engines and AI assistants can lift it as a direct answer, usually with clear questions, short answers and FAQ structured data.

How do I audit my Google Business Profile?

Check the name, categories, address, phone, hours, services, photos and website link; compare reviews with nearby competitors; and check where you rank on the map across your area.

Why is my business not showing on Google Maps?

Common reasons are the wrong primary category, an unverified or suspended profile, fewer reviews than competitors, or a searcher who is far from the address. A map grid shows where you rank across the area.

How do marketing agencies get clients?

Referrals, content, paid ads and outbound. Audit-led outbound works well for agencies selling to local businesses because it opens with proof instead of a request for time.

What is indirect lead generation?

Finding clients by auditing businesses that fit your niche and opening with what you found, rather than buying leads or waiting for inbound.

How long should a prospect audit report be?

Short: a summary, the competitors, three gaps with evidence and a next step. Lexir’s slideshow follows that shape.

See Lexir on your list.

Book a demo and we'll audit your own prospects, or run a free audit on one business now.