Guide
What is a marketing audit?
A marketing audit is a review of every way customers find and choose a business, and where that path breaks. For a local business, it is less about brand strategy and more about practical questions: do people find you, do they trust you, and can they reach you?
By Josh Gabbay, Co-founder & COO at Lexir · Updated · 5 min read
What a marketing audit covers
- Search: organic traffic and the searches that send it
- Maps: the Google Business Profile and where it ranks across the area
- Reputation: reviews against competitors
- Paid: Meta ads and Google Ads
- Social: which profiles exist and how active they are
- Website: phones, forms, chat and how easy it is to become a lead
- AI answers: whether ChatGPT, Perplexity and Google AI name the business
- Directories: where the business is listed and where it is missing
Marketing audit vs SEO audit
An SEO audit checks how a website performs in search: crawl errors, speed, keywords and links. A marketing audit is wider: it includes the map, reviews, ads, social and AI answers, because that is where most local customers decide.
Who runs one
Business owners run one to see where they stand. Agencies run them on prospects to find who needs help and to open the first call with proof. Lexir runs the audit automatically, from public data, in minutes.
Questions
What is included in a marketing audit?
Search, maps, reviews, ads, social, the website’s phones and forms, directories and AI answers, each compared with competitors.
How often should a business do a marketing audit?
Every quarter, and after a big change such as a new location or a drop in leads.
Can I get a free marketing audit?
Yes. Run a free Lexir audit on one business at lexir.ai.
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